Privacy Policy
Last updated: 21st October 2026
1. Who we are
Clothing Clarity is a reporting app for Shopify stores that sell clothing and footwear plus other retail merchandise. It is provided by The Software Development Corporation Ltd, a company registered in England and Wales (company number 07027011), whose registered office is at Suite 301 - 304 Stanmore Business and Innovation Centre, Howard Road, Stanmore, England HA7 1FW. In this policy, "we", "us" and "our" mean The Software Development Corporation Ltd.
This policy explains how we handle personal data when you:
- install and use the Clothing Clarity app on your Shopify store
- visit our website, ClothingClarity.com
- contact us, request a free trial or book a demo
We are registered with the UK Information Commissioner's Office (ICO) under registration number [ICO NUMBER]. If you have any questions about this policy call +44 20 3376 5888.
2. Our role
We handle personal data in two different roles.
As a controller: we decide how to use the personal data of our own customers (the merchants who install Clothing Clarity), people who contact us, and visitors to our website.
As a processor: when you install Clothing Clarity, we access data from your Shopify store on your behalf so we can produce your reports. Some of that data, such as the details on your orders, may relate to your own shoppers. For that data, you (the merchant) are the controller and we act only on your instructions. Our [Terms of Service / Data Processing Agreement] set out those instructions.
If you are a shopper at a store that uses Clothing Clarity, please contact that store with questions about your data. We will help the store respond.
3. Information we collect
| Who it's about | What we collect | Where it comes from |
|---|---|---|
| Merchants (app users) | Store name and web address, account owner's name, email address and phone number, the plan you're on, app settings and saved report views | Shopify, when you install the app; you, when you use it |
| Your store's products and stock | Products, variants, sizes, colours, fits, collections, types, tags, vendors, prices, costs, stock levels and store locations | Your Shopify store, through Shopify's approved app connection |
| Your store's orders | Order dates, items, quantities, prices, discounts, refunds, sales channel and location. We do not use shoppers' names, email addresses or delivery addresses in our reports, and [we do not store them / we delete them on receipt]. | Your Shopify store, through Shopify's approved app connection |
| People who contact us | Name, business name, email address, phone number, store web address and your message | You, through our contact form, email or phone |
| Website visitors | IP address, browser and device type, pages viewed and how you arrived at our site | Your browser, through cookies and similar technology (see section 7) |
We only request the Shopify permissions Clothing Clarity needs to produce its reports. We do not collect payment card details: app charges are billed and collected by Shopify.
4. How we use it
UK data protection law requires a lawful basis for each use of personal data. Ours are:
| What we do | Lawful basis |
|---|---|
| Provide the app: import your store data, build your reports, matrices, charts and dashboards, and save your views | Contract (providing the service you signed up for) |
| Manage your account, free trial and plan, and give you support, including our phone support | Contract |
| Reply to enquiries, trial requests and demo bookings | Legitimate interests (responding to people who ask us about Clothing Clarity) |
| Send you service messages, such as changes to the app or this policy | Contract |
| Send you news and offers about Clothing Clarity | Consent, or legitimate interests for existing customers. You can opt out at any time. |
| Keep the app and website secure, and fix and improve them | Legitimate interests (running a reliable, secure service) |
| Measure how our website is used | Consent (through our cookie banner) |
| Keep records we must keep by law, such as accounting records | Legal obligation |
We do not sell personal data. We do not use your store data to train AI models, to benchmark your store against others, or for any purpose other than providing Clothing Clarity to you [unless you agree otherwise]. We do not make decisions about people based solely on automated processing.
5. Who we share it with
We share personal data only with service providers who help us run Clothing Clarity, under contracts that require them to protect it and use it only on our instructions:
| Provider | What they do | Where data is held |
|---|---|---|
| Shopify | App platform, app installation and billing | [Canada / USA / as per Shopify] |
| [HOSTING PROVIDER] | Hosts the app and its database | [UK / EU] |
| [EMAIL PROVIDER] | Sends service and support emails | [LOCATION] |
| [WEBSITE HOST, e.g. Lovable] | Hosts our website and contact form | [LOCATION] |
| [ANALYTICS PROVIDER, e.g. Google Analytics] | Website visitor statistics, only with your consent | [LOCATION] |
We may also share data if the law requires it, to protect our rights, or with a buyer if our business is sold. In that case, this policy would continue to apply.
If personal data is transferred outside the UK, we make sure it is protected. We use countries the UK recognises as providing adequate protection, or safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
6. How long we keep it
| Data | How long we keep it |
|---|---|
| Your store data (products, stock, orders) | While the app is installed. When you uninstall, Shopify notifies us and we delete your store data within [30] days. |
| Your account details | While you are a customer, then [12 months] in case you return |
| Invoices and accounting records | 6 years, as UK law requires |
| Enquiries and support messages | [24 months] after our last contact |
| Website analytics | [14 months] |
Requests passed on by Shopify: Shopify tells us when one of your shoppers asks to see or delete their data, or when a store asks for its data to be erased. We respond to each request within 30 days, and sooner where Shopify requires it.
7. Security and cookies
We protect your data with encryption in transit and at rest, access limited to staff who need it, and secure, regularly updated hosting. Each store's data is kept separate from every other store's. If a data breach affects you, we will tell you without undue delay and report it to the ICO where the law requires.
Our website uses a small number of cookies:
- Essential cookies make the website and contact form work. They don't need your consent.
- Analytics cookies tell us how visitors use the site. We only set them if you accept them in our cookie banner, and you can change your choice at any time through the [Cookie settings] link in the website footer.
The Clothing Clarity app itself uses only the essential cookies needed to keep you signed in through Shopify.
8. Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal data we hold about you
- ask us to correct data that is wrong or incomplete
- ask us to delete your data
- ask us to restrict or stop using your data, or object to how we use it
- ask for your data in a format you can take to another provider
- withdraw your consent at any time, where we rely on consent
To use any of these rights, email [PRIVACY EMAIL]. We will respond within one month. There is normally no charge.
If you're unhappy with how we've handled your data, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We will post any changes on this page and update the date at the top. If a change significantly affects how we use your data, we will tell you by email or in the app before it takes effect.
Contact us
The Software Development Corporation Ltd (C/O Parker Cavendish, Suite 301 - 304, Stanmore Business and Innovation Centre, Howard Road, Stanmore, Middlesex, England, HA7 1FW)
Phone: +44 20 3376 5888